"Yue Fashion" Public Brands Shine in Shanghai

From August 27 to 29, at the heavyweight textile and apparel exhibition held in the National Exhibition and Convention Center in Shanghai, Yuecheng District's fabric and clothing enterprises made their first joint participation. In a 2,000 square meter exhibition area, they signed approximately 120 million yuan worth of intended orders in less than three days, with waterproof and sun-protective functional fabrics being particularly popular in the market.

China International Textile Fabrics and Accessories Expo (short for Shanghai Fabric Show) is the world's largest and most extensive intermediate goods exhibition. Yucheng District has organized fabric enterprises to participate in Shanghai Fabric Exhibition for more than twenty years.  This Shanghai Fabric Exhibition is held in conjunction with China International Fashion and Apparel Expo (CHIC). Intermediate goods refer to products used for the production of other goods and services, and the central government has proposed "expanding intermediate goods trade" as a key measure to further open up the country at a high level. 

Fabric is precisely the most typical and distinctive intermediate good in Yuecheng District. Fabric and clothing, as two crucial links in the textile industry chain, are closely interconnected. Yuecheng District innovates the linkage model of the two exhibitions by organizing a series of regional industrial brand communication activities themed "Textile Intermediate Products Trading Zone" and "Garment Brand Cluster Zone," bridging the upstream and downstream of the textile industry chain, promoting the extension of the industry towards the more value-added fashion sector.

108 companies participated in the Shanghai Fabric Exhibition with a total booth area of 2038 square meters, including 170 square meters of a specially constructed "Textile Intermediate Products Trading Zone" by Uni-President; 41 companies participated in the CHIC Apparel Exhibition with a total booth area of 747 square meters, including 603 square meters of a specially constructed "Apparel Brand Collaboration Zone" by Uni-President, effectively showcasing the completeness and diversity of the textile and apparel industry chain.

At the exhibition site, Yuecheng District Bureau of Commerce held a special meeting on "Yue Fashion Yue World" to build a bridge for communication between enterprises participating in the fabric exhibition and clothing exhibition, promote in-depth cooperation between fabric suppliers and clothing manufacturers, and expand intermediate goods trade. At the same time, VIP buyer groups from home and abroad, domestic brand buyers, cross-border e-commerce buyers and other professional buyers are invited to form diversified procurement groups to carry out face-to-face contact and communication with exhibitors to help enterprises seize orders. 

The Dongzhiyuan Textile Technology Group Co., Ltd., which is participating in the exhibition for the first time, has seen a continuous stream of visitors at its booth. General Manager Teng Yingying added over 30 customers on WeChat in the morning. This 20-year-old yarn enterprise has been transforming and upgrading around textile intermediates and has only been producing fabrics for a year. It is in urgent need of expanding its market. This exhibition has provided a platform for them. 'Our display stands are rich in products, including polyester, nylon, acrylic, silk, linen and so on.'

During the exhibition, Yuecheng District Bureau of Commerce also held a "Yueying Fashion" special show, organizing Jiuya Group, New Leaf and New Idea three clothing enterprises to participate, which was a major highlight of this exhibition, effectively enhancing the regional image of Yuecheng's clothing industry agglomeration development and the brand image of enterprises.